Online shopping:

Online shopping’s had many recognized or anticipated effects, from thinning profit margins to boosting sales of specialized items, but I’m enthusiastic about how it makes “word-of-mouth” consumer information possible again.

As an example, I was looking to buy a pair of really comfortable walking shoes. I cared about comfort, comfort, and––oh yes, sturdiness. Don’t want them to fall apart in six weeks of regular wear. I’m retired, I can wear any damn shoes I want. Fibromyalgia makes my feet hurt all the time, and most shoes aggravate it.

So I went online looking for Clarke’s walking shoes, which had been recommended highly to me about 20 years ago. Back then spending $100 on a pair of shoes was out of the question. Today it has moved up on my priority list, and if I find a pair I like, I only need one pair. My searching took me to the online shoe emporium Zappo’s. They had a bunch of styles of Clarke’s. They also had customer comments for each, dozens of them. By the time I had read through the comments for 2 styles, I was sure that Clarke’s were not for me. Once made in England––terrific; then made in Portugal––pretty good; now made in China––forget it. The Chinese-made Clarke’s were reported to be stiff, uncomfortable, not true to size, and not holding up well.

I browsed through other shoe makers’ offerings at Zappo’s, following pointers from people who said things like, “Brand XY didn’t fit my narrow heel, but Brand ZZ was perfect, ” or “This one looks comfortable but is too inflexible, not like the last three pairs I got, so I am switching to Brand A.” I arrived at Keen’s shoes and read all the comments for half a dozen styles that looked possible, made my choice, and am very happy with them.

Back when communities and stores and numbers of products were smaller, people could do this sort of thing by literal word of mouth. Not so easy now. And, many of the comments I read included very specific idiosyncratic reviews, depending on what was important to each person. One said, “Great shoe but the sole really clogs up with mud and tracks it in; okay for city wear.” I live in the country; this shoe would have been pure aggravation, though it looked good in other respects. Another said, “Really comfortable and sturdy and provides good footing, but the uppers aren’t shiny and I can’t stand that about them.” We all have our priorities.

I suppose companies will begin posting numerous false but very specific testimonials (and anti-testimonials for their competitors’ products) but until then, reading a few dozen reviews about a product seems like a good way to check out how it has worked for others.

Brands in themselves don’t necessarily mean much any more, since “branding” has become a PR effort similar in intent to Pavlov training his dogs. The food in the dish now may be made (poorly or poisonously) in China––but the bell of “brand identity” is still supposed to make us salivate. Customer reviews give us a way to get up-to-date reality checks from a variety of other folks.

Star-nosed mole

“Star-nosed moles” were mentioned in a Richard Wilbur poem I posted recently and I thought some might like to know what these unusual creatures are. But after locating what I thought was the best photo available, I hesitated to put the photo in the same post as the poem; I guess we all have our borderline between “unusual, marvelous” and “grotesque, repugnant” and I don’t want to spoil anyone’s enjoyment of the poem. [Count yourself fortunate if your appreciation of a lofty redwood is not reduced but enhanced by understanding something about the channels that carry water from roots to crown, and sugars and amino acids from leaves to other parts.]

I have to admit that the star-nosed mole does look a bit like a horror-movie alien in this head-on shot: the star-like part is composed of highly sensitive appendages for detecting, evaluating, and grabbing tiny prey in the total darkness of mole-land.

siod_starnosed_mole_04.jpg

Long claws for digging, and 22 appendages ringing the nose in a star-like pattern: it’s a star-nosed mole (Condylura cristata).
Picture from livescience

The Vanderbilt University site has an account of research on just how fast this mole is at detecting, accepting, and devouring his tiny earthworms and other prey (choose “Nature’s fastest forager” from the Story Map menu) and a great short video of a mole emerging to snatch up a hapless worm (choose “Star-nosed mole theater” – “Mole snatch-and-run”).

In praise of memorization

Recently I went looking for a certain poem by Richard Wilbur, after mentioning it to a friend. The book itself is physically full of memories: purchased decades ago when I was in college, it shows the stains from a Yosemite trip two decades later, when a bear broke into our car, ate many foods that disagreed with him, and left various bodily fluids behind. But those are only the outer memories.

A few of Wilbur’s poems were among ones I memorized for my own enjoyment sometime between the bear and now. I used to copy poems on index cards and tape them to the dashboard so I could read them aloud while driving, repeating the lines until I had them by heart. The point was not to impress anyone–I’ve never repeated one to another person–but to have them in my mind to “read over” to myself. I liked them and wanted to have them around.

But I found this interior possession of the texts enabled a different sort of experience with the poem from the one I have with poems on a page. Perhaps it is like the difference between studying some historic coin in a clear plastic holder at your desk, and carrying it in your pocket daily for a year or two. Your senses and your mind will acquire a quite different apprehension of that coin. Same with the poems in my head, except that I did not have to worry about them getting worn and dulled from handling.

It also gave me a tiny taste of an older human culture based on memory and oral performance of works, rather than reliance on writing, and private silent reading. Homer’s works are the most famous examples; the Iliad (>15,000 lines) and the Odyssey (>12,000 lines) were preserved and performed orally, a few scenes at a time. Alexander the Great is said to have memorized the entire Iliad. In a few religions today the entire sacred book is memorized by some, and in India minstrels are said to have the entire Mahabharata (six times the length of the Bible) in memory. And, in all these cases, most ordinary people had a deep familiarity with these works–their characters and events–and could quote and recognize many lines and phrases.

It’s not necessary to read text aloud in order to hear it, and I found myself hearing new sound relationships within a poem as well as savoring familiar ones. Once I’d become intimate with a poem in this way, occasionally a line or phrase would surface in my thought, brought forward by some part of my mind that found it apt to the current situation or a passing thought, and this expanded what I saw in the poem. The poem was always available to me, to be considered as advice for living, as sound or rhythm, as a product of craft, an example of style, an exemplar of how life seemed to someone at a particular time and place. This wasn’t some scholarly exercise, it was enjoyable as an end in itself. But I can only guess at how it was, or is, to have the living texts of your culture within your mind in this way: the Icelandic sagas, the Iliad, the Hindu epics. What a richness!

I’ll have to work on these poems again because my memory has faded over the years. Now, the only one I remember most of is a grim work by James Shirley (1596-1666) with a jogtrot rhythm, that begins

The glories of our blood and state
Are shadows, not substantial things;
There is no armour against fate;
Death lays his icy hand on kings.
etc.

The last lines are sometimes quoted:

Only the actions of the just
Smell sweet and blossom in their dust.

And here’s the Richard Wilbur poem that started all this.

Praise In Summer by Richard Wilbur 

Obscurely yet most surely called to praise,
As sometimes summer calls us all, I said
The hills are heavens full of branching ways
Where star-nosed moles fly overhead the dead;
I said the trees are mines in air, I said
See how the sparrow burrows in the sky!
And then I wondered why this mad instead
Perverts our praise to uncreation, why
Such savour’s in this wrenching things awry.
Does sense so stale that it must needs derange
The world to know it?  To a praiseful eye
Should it not be enough of fresh and strange
That trees grow green, and moles can course in clay,
And sparrows sweep the ceiling of our day?

No snoring, no lying

A new blog: challenging, like a white sheet of paper. Does the world need another blog? No. But blogs rise out of people’s need to say their piece––whether by a subject-oriented blog on science or politics, or a more personal, less link-laden, blog.

This one will be some of each.There are subjects I have personal experience with, for which I’ve searched in vain online for the information I needed, and I’d like to address those.
For example, methadone and chronic pain: the good, the bad, and the withdrawal.
Or the current antipathy of many Americans toward the entire idea of taxation; my county’s entire library system closed for 7 months in 2007 for lack of money, and 2 modest tax levies to re-open the libraries failed during that period. Are we really too poor to support libraries?

The dog on the masthead is our English Mastiff Bart, an old guy of ten. I’m afraid he does snore (a comforting sound, actually) but he never lies. Here’s another picture of him and one of Brook our Rhodesian Ridgeback.

Bart

Brook panting.jpg